The Essential SaaS Metrics Glossary

Get to Grips with 17 Essential SaaS Metrics. 

Whether you're trying to grow your business, secure VC funding or simply improve user experience, there are a handful of crucial SaaS performance metrics you should be tracking, day-in and day-out.

Unfortunately, SaaS metrics can be complex, confusing and contradictory; and keeping a finger on the pulse of your business can be easier said than done.

That's why I've compiled a straightforward glossary of 17 essential SaaS metrics, including:

• Bookings
• Monthly Recurring Revenue (MRR)
• MRR Churn Rate
• Customer Churn Rate
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)

I've explained each metric in clear, simple language, and made each formula as easy to understand (and use) as possible.

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