--- title: "SaaS Growth Case Study: From Zero to 10,000 Monthly Organic Search Visits" description: Discover the strategies that enabled a security software company to grow from 0 to 10,000 organic search visits per month. --- [![Cobloom logo](https://www.cobloom.com/hs-fs/hubfs/logo/white_small-548326-edited.png?width=139&name=white_small-548326-edited.png "Cobloom logo")](https://www.cobloom.com) - [Grow Your SaaS](https://www.cobloom.com/how-to-grow-your-saas) - [How We Help](https://www.cobloom.com/how-we-help-saas-businesses) - [SaaS Pricing Services](https://www.cobloom.com/how-we-help-saas-businesses/pricing) - [Growth Marketing](https://www.cobloom.com/how-we-help-saas-businesses/growth-marketing) - [Marketing Software](https://www.cobloom.com/blog/marketing-automation-software-tools) - [About Us](https://www.cobloom.com/about-us) - Content - [SaaS Growth Blog](https://www.cobloom.com/blog) - [SaaS Careers Blog](https://www.cobloom.com/careers-blog) - [Cobloom Insider](https://www.cobloom.com/insider) - [Growth Resources](https://www.cobloom.com/saas-resources) - [SaaS Jobs Board](https://www.thesaasjobs.com) - [![Request Consultation](https://no-cache.hubspot.com/cta/default/312370/549a4a39-d4bf-4092-93c7-17f595736031.png)](http://cta-redirect.hubspot.com/cta/redirect/312370/549a4a39-d4bf-4092-93c7-17f595736031) # From Zero to 10,000 Monthly Organic Search Visits ## ![Organic_Traffic_June_2016.png](https://www.cobloom.com/hs-fs/hubfs/Images/case_studies/Organic_Traffic_June_2016.png?width=760&height=315&name=Organic_Traffic_June_2016.png) | ## 10,000 monthly organic search visitors | ## 150 blog posts written | ## 173 new inbound contacts in one month | | --- | --- | --- | ### THE PROBLEM 2014 was a difficult year for one security software company. They were struggling to generate demand from their ideal buyers. Traditional marketing campaigns had failed to generate the leads they needed to grow. They'd wasted their marketing budget on low-quality contact data, emails, and traditional outbound tactics which didn't generate leads, opportunities, or revenue. Like many SaaS companies, they had a basic website in place, but no real visibility into what their prospects were actually using it for, or whether they were at all. They had no organic search traffic, and almost no website traffic. ### Our SOlution > ![Ryan_Small_Square.jpg](https://www.cobloom.com/hs-fs/hubfs/Images/about/Ryan_Small_Square.jpg?width=128&name=Ryan_Small_Square.jpg "Ryan_Small_Square.jpg") > > *We set out to develop a scalable lead generation machine: a way to consistently attract right-fit visitors, convert them into leads, and nurture them to the point of sale.* > > *We saw the impact marketing automation could have, and helped the company migrate to HubSpot. Within 3-months, we were able to define an Inbound Marketing strategy, and kick-start the company’s stagnant growth.* > > *Two years on, and our combination of lead generation, conversion rate optimisation and sales process improvements have transformed the company’s growth.* > > Ryan Law, CMO, [Cobloom](https://www.cobloom.com) ### THE RESULTS ## MONTH-ON-MONTH ORGANIC SEARCH GROWTH Monthly organic search visits grow from **0 to 10,000** in two years, generating **over a hundred contacts** **per month.** ## 100,000+ WEBSITE VISITS **Cumulative website visits pass 103,000** in January 2016, up from 25,368 in January 2015 and zero in January 2014. ![Organic_Traffic_June_2016_Cumulative.png](https://www.cobloom.com/hs-fs/hubfs/Images/case_studies/Organic_Traffic_June_2016_Cumulative.png?width=785&height=316&name=Organic_Traffic_June_2016_Cumulative.png) ## OVER 500 LEADS FROM PPC Our targeted PPC campaign generates over 500 leads, with a total advertising spend of less than £9,000, and a Cost Per Lead of just £18. ![SIE_PPC_Contacts.png](https://www.cobloom.com/hs-fs/hubfs/Images/case_studies/SIE_PPC_Contacts.png?width=634&height=314&name=SIE_PPC_Contacts.png) ## INDUSTRY AWARENESS AND RECOGNITION The company’s educational blog content has resonated with its target audience, even leading to a politician citing one of their articles in the UK Parliament. ## THEIR BEST YEAR FOR NEW BUSINESS (2015) In just 2 years, this software security company went from being almost unknown within their industry, to dominating application security-related search results, generating a predictable flow of new leads and continually closing new business opportunities. ### SEE HOW YOU COULD GROW SMARTER AND FASTER [![Request Free Consultation](https://no-cache.hubspot.com/cta/default/312370/e3277bf1-d254-4153-a9fd-bbd6ed991b74.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/e3277bf1-d254-4153-a9fd-bbd6ed991b74) ![greyscale](https://www.cobloom.com/hs-fs/hubfs/Images/logo/greyscale.png?width=163&name=greyscale.png "greyscale") © 2023 Cobloom Limited, All Rights Reserved. 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