---
title: 10 SaaS Content Marketing Statistics for 2017 [Infographic]
description: Discover ten key statistics about the state of SaaS content marketing, based on original research by Cobloom.
image: https://www.cobloom.com/hubfs/Images/blog/10%20SaaS%20Content%20Marketing%20Statistics%20for%202017.jpg
---

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# 10 SaaS Content Marketing Statistics for 2017 [Infographic]

By Emily Smith on Wed, Aug 23, 2017

We recently conducted a [study](https://www.cobloom.com/blog/saas-content-marketing) looking at the state of content marketing in the world's biggest SaaS companies. In this infographic we highlight ten key [statistics](https://www.cobloom.com/blog/ultimate-saas-statistics) to provide an overview of how top SaaS companies utilise content marketing. How does your SaaS content measure up?

Want to know more? We cover all this, and more, in depth in our blog post, **[The State of SaaS Content Marketing 2017](https://www.cobloom.com/blog/saas-content-marketing)**.

---

#### [![SaaS Content Marketing infographic.png](https://www.cobloom.com/hubfs/Images/blog/SaaS%20Content%20Marketing/SaaS%20Content%20Marketing%20infographic.png)](https://www.cobloom.com/blog/saas-content-marketing)

#### Share this Infographic On Your Site

<p><a href='https://www.cobloom.com/blog/saas-content-marketing'><img src='https://www.cobloom.com/hubfs/Images/blog/SaaS%20Content%20Marketing/SaaS%20Content%20Marketing%20infographic.png' alt='10 SaaS Content Marketing Statistics for 2017' width='660 px' border='0' /></a></p>

[![free eGuide: how to generate more saas leads](https://no-cache.hubspot.com/cta/default/312370/f9047697-0fc5-4e6d-9bd7-3ac2831a1ebe.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/f9047697-0fc5-4e6d-9bd7-3ac2831a1ebe)

![10 SaaS Content Marketing Statistics for 2017.jpg](https://www.cobloom.com/hs-fs/hubfs/Images/blog/10%20SaaS%20Content%20Marketing%20Statistics%20for%202017.jpg?width=960&name=10%20SaaS%20Content%20Marketing%20Statistics%20for%202017.jpg "10 SaaS Content Marketing Statistics for 2017.jpg")

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