PricingTo be successful, your pricing needs to articulate the value of your solution while ensuring it's not a barrier to sign-up.
The rewards for getting it right are huge, as it's usually the most powerful growth lever you fully control. According to a study done by the Harvard Business Review a 1% increase in price, results in a 11.1% increase in operating profit.
This means there is a clear business case for investing in getting your pricing right. By combining pricing insights from your customers with accurate data you can develop a value-based pricing model that will significantly increase revenue.
We provide step-by-step training courses and workshops that will guide you through the process.
Building traffic and brand awareness is hard. Driving the right traffic to your website is even harder. While being featured on Techcrunch might feel like a major success, it's unlikely to reach many (if any) Ideal Customers or generate the long term growth in market awareness you need.
We recommend a traffic & awareness building approach that:
It's tempting to think that the more leads that you generate, the better. However, in most subscription businesses, you will grow revenue faster by having fewer leads of better quality.
We recommend a lead generation approach that:
Customer Acquisition is more effective if you can have conversations with right fit buyers. If your lead generation is good, then customer acquisition is made easier and conversion rates will be higher.
Help your right fit buyers to understand the value of your solution to their business and help them to qualify themselves out if they are not a right fit. The more you can automate this process the more you can keep your CAC down.
We recommend a customer acquisition approach that:
Customer SuccessIt is more cost effective to invest in retaining a right fit customer than to acquire a new one.
We can help you to:
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