Discover the proven SaaS growth methodology that puts the customer at the heart of your product, to enable predictable, sustainable revenue acquisition, and help you shape a company your customers love.
The fastest growing SaaS companies put the customer at the centre of everything they do. They listen to their customers: to understand their needs, goals, behaviour, and challenges.
Effective growth requires a framework for extracting customer insights: a regularly run process which helps you to prioritise product development, maximise customer success and accrue recurring revenue.
Growth strategies based on anything less than a deep understanding of an Ideal Customer are inefficient: a recipe for high customer acquisition costs, low customer retention and even damage to your brand.
It’s tempting to always be chasing a “silver bullet” for growth. The viral video, press coverage, star sales rep, or guerrilla marketing campaign which will propel you to success.
While these big wins may come along, they're unpredictable. Top performing SaaS companies therefore rely on process, taking a scientific approach to growth, rather than relying on chance:
Alignment across all your growth functions is essential for success.
Sales, Marketing & Customer Success each need to agree on common terminology, use consistent messaging, promote the same content, work towards the same goals, and share information and insight in a frictionless way.
Most important of all, there needs to be a common understanding of your company’s Growth Metrics, Ideal Customer Profile & Buyer Personas.
Pricing is the most powerful growth lever your SaaS company has, but too few treat it as such. Whether it's changing their prices based on "gut feelings" or unstructured debates between functions, few SaaS companies are making the most of their pricing's potential.
It's not enough to set-and-forget your pricing. By doing so you're leaving money on the table, and failing to align the growth of your customers with the growth of your SaaS.
The best performing SaaS companies make pricing a core competency, use a pricing framework, run continual pricing tests and never stop working on new ways to price better.
Initially I was looking for a marketing agency to partner with. Busy running a web development agency already, I wanted to find a team who could help my SaaS product, Scale, to reach Initial Traction.
I spoke to numerous agencies, before stumbling across Cobloom. From the very first conversation I had with them, it was clear they were different. They immediately added value, and had me considering things I hadn't previously thought about, like problems with Scale's pricing.
I always look forward to my weekly call with Cobloom, and as we begin to gain traction, I'm worrying about developing the product, plus hiring and scaling the team, more than growth. It's invaluable to have my growth ideas challenged (or validated), and their team's never short of great ideas.