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about us 

pin.svgWe've built SaaS companies before, and struggled to get the skills, advice and insight we needed to grow.

Our investors were too busy, our team was stretched too thin, and we made countless mistakes on our journey to scale - mistakes we could have avoided.

That's why we founded Cobloom: to use our experience, expertise and insight to help SaaS companies take the guesswork out of pricing & growth.

Between us, our team has:

  •  Founded, bootstrapped and sold a SaaS company
  •  Raised funding from private investors
  • Helped price more than 100 SaaS solutions
  •  Generated tens of thousands of qualified, engaged leads
  •  Written the web's most detailed SaaS growth resources
  •  Helped SaaS companies scale their success to the next level

MEET THE leadership TEAM


Co-founder & chief executive officer

Will Steward CobloomWill has been building and marketing SaaS solutions since 2005. In 2006, he founded online storage company, File Den. Using a combination of organic growth strategies, Will bootstrapped the company to over 3 million registered users worldwide.

Witnessing an increasing commoditisation of online storage, Will went on to negotiate the company's sale, and in July 2011, File Den was acquired by CX, Inc.

A start-up person and entrepreneur, Will keeps himself on the cutting edge of all things SaaS. He's a full stack growth expert, possessing design, marketing, product development, web development, sales & customer success experience.

Outside of work, he keeps himself active with a passion for skiing, weightlifting and bouldering.



Martin Steward CobloomMartin is an experienced business consultant, and learned his trade delivering off the shelf ERP software to the enterprise, including Diageo, Ingersoll-Rand and Rolls-Royce. With a passion for delivering value, and having seen huge business benefits from software led process improvements, co-founding Cobloom with Will was a natural fit.

He understands how healthy, profitable software businesses should be run, and the impact a great consultant can have. At Cobloom, Martin uses this experience to diagnose growth problems. He works closely with prospective partners to help them identify which approaches are the best fit - for both the business, and their customers.

When away from work, Martin is a keen tennis player, and an avid Wolverhampton Wanderers fan.

Christian Wirth

Senior Pricing Consultant

Portrait Christian Wirth Hochformat hoch 01.05.2022 V1.0Christian is a consultant with more than 20 years marketing & pricing experience at management level in companies including Swisscom and Mercedes Benz.

Since 2014 he's developed, proven and continually refined a systematic, agile and value-based approach to SaaS pricing which utilises his Pricing Canvas methodology. In this time he has helped more than 100 SaaS solutions to set or optimise their pricing models.

Away from work, Christian enjoys going skiing, playing golf and listening to (plus growing!) his vinyl jazz record collection.

saas growth challengesStart Addressing Your Growth Challenges

All we ask you to commit to is a 30-minute call, for us to learn more about your current situation and share our initial thoughts. If you’re not ready for that, you can take a look at our SaaS growth blog, success storiesor learn more about how we can help.

Request Free Consultation