---
title: Free SaaS Sales, Marketing & Customer Success Resources
description: A collection of awesome SaaS sales, marketing & customer success resources. Increase customer acquisition, retention, and expansion.
---

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    - [Growth Marketing](https://www.cobloom.com/how-we-help-saas-businesses/growth-marketing)
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# Free SaaS Sales, Marketing & Customer Success Resources

**We're constantly producing new resources to help SaaS companies scale-up faster and smarter, with fewer costly mistakes. Browse through our top resources below, or [visit our blog](https://www.cobloom.com/blog)** **for the latest.**

### OUR MOST POPULAR IN-DEPTH BLOG CONTENT

| - **[The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks](https://www.cobloom.com/blog/saas-pricing-models)** - To simplify SaaS pricing, once and for all, we explain, explore and analyse the 3 crucial components of a profitable SaaS pricing strategy. - **[SaaS Churn Rates: How High is Too High? A Meta-Analysis of 6 Studies](https://www.cobloom.com/blog/churn-rate-how-high-is-too-high)** - We analyse the results of the 6 best SaaS churn rate studies to answer the question "How high is too high?" for you. - **[Crossing The Chasm: How to Scale a SaaS Company](https://www.cobloom.com/blog/crossing-the-chasm)** - Avoid the #1 startup-killer, and learn how to Cross the Chasm with our complete, all-in-one guide to scaling a SaaS company - **[The Ultimate Startup Hiring Guide: How to Build a Winning Team](https://www.cobloom.com/blog/startup-hiring)** - Discover how to: overcome the biggest startup hiring challenges; find and attract the best people; and build a winning startup team. | - **[How to Build, Improve and Pivot a Minimum Viable SaaS Product](https://www.cobloom.com/blog/minimum-viable-product)** - Discover our in-depth mega-guide to building, optimising and (if necessary) pivoting your SaaS product to success. - **[The Ultimate SaaS Metrics Guide to Smarter, Faster Growth](https://www.cobloom.com/blog/saas-metrics)** - Discover formulae, insights and explanations for 50 SaaS metrics all founders should track, from ACV to Zero Cash Date. - **[87 Must-Try Growth Hacking Strategies](https://www.cobloom.com/blog/saas-growth-hacking-strategies)** - Discover 87 unique, actionable and effective SaaS growth hacking strategies, each designed to accelerate the growth of your SaaS company. - **[The SaaS Startup Funding Guide: From Pre-Seed to Series C+](https://www.cobloom.com/blog/startup-funding)** - From Pre-Seed to Series C and beyond, discover the smartest, fastest ways to raise capital, with advice and explanations from successful founders and professional investors. |
| --- | --- |

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### OUR MOST POPULAR MARKETING SOFTWARE GUIDES

| - **[The Best Marketing Automation Software for SaaS - 2024 Edition](https://www.cobloom.com/blog/marketing-automation-software-tools)** - Discover the best marketing automation software for SaaS companies. Read our review spanning all-in-one platforms to more specialised tools. - [HubSpot CMS vs. Wordpress: What's Best for B2B Companies in 2024?](https://www.cobloom.com/blog/hubspot-cms-vs-wordpress) - Learn how HubSpot compares with Wordpress as a CMS solution for B2B companies, from a marketing, IT and security perspective. | - **[The Best B2B Inbound Marketing Software Tools - 2024 Edition](https://www.cobloom.com/blog/best-inbound-marketing-software-saas)** - Discover the best inbound marketing software for B2B companies available. We recommend Inbound Marketing Platforms, SEO Tools & Content Management Systems. |
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### Free courses, Tools & checklists

## 5-Week SaaS Pricing Course![Pricing_Course_Week_1_nb.png](https://www.cobloom.com/hs-fs/hubfs/Email_Pricing_Course/Pricing_Course_Week_1_nb.png?width=320&name=Pricing_Course_Week_1_nb.png)

*Get the tools and insights you need to improve your SaaS pricing strategy - in just 5 weeks.*

Small changes to your pricing strategy have a huge impact on your business: "A 1% price increase yields an average profit increase of 11%" - McKinsey & Co.

This free, 5-week training course will help you: evaluate your current pricing strategy; design and refine your pricing page; and improve your SaaS pricing in the smartest way possible. Each week you’ll receive an insight-packed article, plus an exclusive downloadable asset.

[![Sign-up now »](https://no-cache.hubspot.com/cta/default/312370/d352f6c5-43d2-481f-a9ec-858674349701.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/d352f6c5-43d2-481f-a9ec-858674349701)

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## 12-Step Complete User Onboarding Checklist![Onboarding_checklist.png](https://www.cobloom.com/hs-fs/hubfs/Content_Upgrades/Onboarding_checklist.png?width=320&name=Onboarding_checklist.png)

*40-60% of new users will use your product once, and then never return. *

Your user onboarding process can make-or-break your SaaS business. It sets the tone for your relationship with your new customer, and sets their expectations of the quality of your service.

This 12-step checklist is designed to help you build out an awesome onboarding process for your SaaS product, and deliver a consistent, professional and user-focused experience - every single time.

[![Download now »](https://no-cache.hubspot.com/cta/default/312370/31ae9c7b-458f-44c8-a011-f8dc1ea97130.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/31ae9c7b-458f-44c8-a011-f8dc1ea97130)

---

## The Essential SaaS Metrics Glossary![SaaS_Metrics_Landing_Page_Image_Rebranded.jpg](https://www.cobloom.com/hs-fs/hubfs/eguides/SaaS_Metrics_Landing_Page_Image_Rebranded.jpg?width=228&name=SaaS_Metrics_Landing_Page_Image_Rebranded.jpg "SaaS_Metrics_Landing_Page_Image_Rebranded.jpg")

*SaaS metrics can be complex, confusing and contradictory; and keeping a finger on the pulse of your business can be easier said than done.*

That's why we compiled a straightforward glossary of 17 essential SaaS metrics. We've explained each metric in clear, simple language, and made the formulae as easy to understand (and use) as possible.

[![Download now »](https://no-cache.hubspot.com/cta/default/312370/aa598739-1254-4c64-9aa8-318ea2aeee1f.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/aa598739-1254-4c64-9aa8-318ea2aeee1f)

### Free eGuides

## How to Generate More SaaS Leads![saas-leads-cover.png](https://www.cobloom.com/hubfs/eguides/saas-leads-cover.png)

*Start attracting the right visitors to your website, and turn them into a constant stream of sales-qualified SaaS leads.*

Lead generation is one of the biggest challenges facing SaaS businesses, and our free eGuide is designed to give you the insight needed to consistently attract new visitors to your website, maximise conversion rates, and fill your entire marketing funnel with qualified leads.

[![Download now »](https://no-cache.hubspot.com/cta/default/312370/6c38bf19-57d1-4fdf-a7d1-440023fac304.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/6c38bf19-57d1-4fdf-a7d1-440023fac304)

### Get The Latest on SaaS Growth

[![Visit Our Blog](https://no-cache.hubspot.com/cta/default/312370/c67f7280-dab4-4111-9d30-f22c9670c333.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/c67f7280-dab4-4111-9d30-f22c9670c333)

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