saas Customer Success services

Why Customer Success?

Now more than ever, it’s the service part of software-as-a-service that determines long-term success.

Customer Success is a strategy for understanding why your customers use your solution, and making it easier for them to achieve their goals. The better you understand and enable these goals (known as Desired Outcomes), the healthier your relationship with your customers. In practical terms, this translates into:

• Increased activation.
  Recurring revenue relies on customers getting value from your solution. Signing-up isn’t enough to unlock that value: they also need to activate, and start using your solution.
• Successful account expansion.
  Customer success helps you to identify the right time to promote upgrade or add-on opportunities, and the best way to do it.
• Predictable retention and recurring revenue.
  Successful customers are long-term customers, and a proactive customer success strategy is your best weapon in the fight against churn.
• Accelerated customer referrals.
  Happy customers make the most effective referrals, and customer success is the secret to turning your customers into advocates and promoters, who become major drivers of new business.

Learn more about Customer Success