--- title: How 3 SaaS Businesses Grew with Inbound Marketing description: Discover how three SaaS businesses achieved sustainable, cost-effective growth with inbound marketing. image: https://www.cobloom.com/hubfs/SaaSBusinessGrowth.jpg --- [![Cobloom logo](https://www.cobloom.com/hs-fs/hubfs/logo/white_small-548326-edited.png?width=139&name=white_small-548326-edited.png "Cobloom logo")](https://www.cobloom.com) - [Grow Your SaaS](https://www.cobloom.com/how-to-grow-your-saas) - [How We Help](https://www.cobloom.com/how-we-help-saas-businesses) - [SaaS Pricing Services](https://www.cobloom.com/how-we-help-saas-businesses/pricing) - [Growth Marketing](https://www.cobloom.com/how-we-help-saas-businesses/growth-marketing) - [Marketing Software](https://www.cobloom.com/blog/marketing-automation-software-tools) - [About Us](https://www.cobloom.com/about-us) - Content - [SaaS Growth Blog](https://www.cobloom.com/blog) - [SaaS Careers Blog](https://www.cobloom.com/careers-blog) - [Cobloom Insider](https://www.cobloom.com/insider) - [Growth Resources](https://www.cobloom.com/saas-resources) - [SaaS Jobs Board](https://www.thesaasjobs.com) - [![Request Consultation](https://no-cache.hubspot.com/cta/default/312370/549a4a39-d4bf-4092-93c7-17f595736031.png)](http://cta-redirect.hubspot.com/cta/redirect/312370/549a4a39-d4bf-4092-93c7-17f595736031) # How 3 SaaS Businesses Grew with Inbound Marketing By Ryan Law on Fri, May 1, 2015 SaaS businesses, both new and established, have to contend with a unique set of challenges. Effectively marketing your business, in light of limited resources and ever-increasing competition, is one of the most crucial of these problems. In order to overcome this challenge, a growing-number of [SaaS businesses are turning to inbound marketing](https://www.cobloom.com/blog/saas-inbound-marketing-with-vs-without-hubspot). They're leveraging its helpful, sustainable and scalable approach to realise cost-effective growth. They're increasing their traffic, their leads and their customers - and helping to educate people in the process. These three SaaS business are just a handful of the early adopters who're using inbound marketing to grow their business. ## 1) Ometria Increase Leads by 558% As an early-stage start-up, UK-based [Ometria](https://www.hubspot.com/customers/ometria) faced one of the SaaS sector's most common problems - limited time and money, and an unlimited desire for growth. The analytics company had started a slow process of growth through old-fashioned networking; emailing and calling their contacts in an attempt to [identify potential sales leads](https://www.cobloom.com/inbound-marketing-blog/how-to-identify-your-best-b2b-sales-leads). The approach was slow, ponderous and ineffective. Ed Gotham, the company's head of Demand Generation, wanted a scalable process - one that would generate consistent leads, and make the most out of their limited resources. The [HubSpot blog](http://blog.hubspot.com) sold Ed on the concept of inbound marketing - and after extensive research into marketing automation, it became clear that [HubSpot was the only platform designed explicitly for inbound](https://www.cobloom.com/inbound-marketing-blog/5-reasons-hubspot-is-an-essential-saas-marketing-tool). As a pre-revenue stage start-up, Ometria's lead gen was entirely dependent on inbound marketing. To manage their resources, they grew the process in an incremental way - first focusing their efforts on blogging and landing page creation. As their list of contacts quickly grew, they began to segment their database. As each process began to realise a return, Ometria increased their investment in small, manageable amounts, progressing to Smart CTAs and HubSpot's analytic software. Within one year of using inbound marketing, Ometria had increased their website traffic by **368%**, and grown their lead generation by **558%**. With minimal resources invested into inbound marketing, the company quickly realised a **60% growth** in revenue. ## 2) Phase 5 Group See a 4.5x Increase in Traffic With a world-first product to bring to market, [Phase 5 Group](https://www.hubspot.com/customers/phase-5-group) wanted a marketing strategy to maximise the visibility and awareness of their latest offering. With cold-calling at the heart of their original marketing plan, Phase 5 struggled to engage decision makers. They realised they needed to *attrac*t potential customers to their product, instead of forcing it upon a reluctant audience. The company decided to partner with an established inbound agency, and together, developed a full inbound marketing strategy.* * Within just three months of starting, Phase 5 Group had increased leads by** 4.2x**, and driven a **4.5x** increase in web visitors. With a visit-to-lead conversion rate increase of **4x**, the quality of their leads increased dramatically alongside. ## 3) BrightGauge Software Grow Revenue by 152% Year-on-Year SaaS business-intelligence platform [BrightGauge](https://www.hubspot.com/customers/brightgauge-software) used a diverse set of tools to generate leads, but struggled to convert those leads into customers. BrightGauge CEO Eric Dosal realised, from the outset, the importance of generating leads from his business. Unfortunately, his young company lacked the resources to follow-up leads as effectively as possible. Without a defined sales and marketing methodology, they weren't able to hit their revenue goals. With help from HubSpot, Eric developed an [inbound sales process](https://www.cobloom.com/inbound-marketing-blog/b2b-inbound-marketing-sales-funnel-explained). The company defined their buyer personas, and using their insight, developed targeted questions to use on their website's lead contact forms. The combination of increased lead insight and a defined sales process had transformative effects. BrightGauge were able to increase conversion rates, and help their sales people understand the needs and motivations of their leads. As a result, their monthly customer attrition rate dropped by **55%** within the first year. With an improved lead follow-up process, the company managed to increase their paying customer count by **87%**, and grew their revenue by **152%**. [![Get started with HubSpot for free](https://no-cache.hubspot.com/cta/default/312370/c728aa70-814d-4ec2-a04f-a3e6e253beeb.png)](https://cta-redirect.hubspot.com/cta/redirect/312370/c728aa70-814d-4ec2-a04f-a3e6e253beeb) ![](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png) ![greyscale](https://www.cobloom.com/hs-fs/hubfs/Images/logo/greyscale.png?width=163&name=greyscale.png "greyscale") © 2023 Cobloom Limited, All Rights Reserved. Cobloom Limited, a company Registered in England & Wales: 08272586.  Cobloom.com is reader supported. When you buy through links on our site, we may earn affiliate commission. [Privacy & Cookie Policy](https://www.cobloom.com/privacy) Company [Free Resources](https://www.cobloom.com/saas-resources) Follow Us [![social-1_square-facebook.svg](https://www.cobloom.com/hubfs/Images/icons/social-media/new/social-1_square-facebook.svg "social-1_square-facebook.svg")](http://www.facebook.com/cobloom)[![social-1_square-linkedin.svg](https://www.cobloom.com/hubfs/Images/icons/social-media/new/social-1_square-linkedin.svg "social-1_square-linkedin.svg")](https://www.linkedin.com/company/cobloom)[![social-1_square-twitter.svg](https://www.cobloom.com/hubfs/Images/icons/social-media/new/social-1_square-twitter.svg "social-1_square-twitter.svg")](https://www.twitter.com/cobloomHQ) ![](https://www.cobloom.com/hubfs/Images/icons/pdf.png) Wait! Get a PDF copy of this article so you can read or use it later We'll email it to you straight away